A Step-By-Step Guide To Creating An SEO Strategy For Your Business

The thought of creating an SEO strategy for your business can be a little bit intimidating. After all, unless you are intimately familiar with the latest search engine optimization techniques, it can be difficult to know where to begin. The whole process can seem overwhelming, with many moving parts that need to come together to create a cohesive plan.

Fortunately, there are some simple steps that you can follow that will make the process a lot easier. Check out the step-by-step guide below to get started on your company’s SEO strategy today:

1. Evaluate your current situation. 

Before you can come up with a plan for how to improve, you need to know exactly where you stand. Begin by evaluating your website. Ask yourself questions about the site, looking for areas where it could be improved.

Does it load quickly? Is your content helpful and relevant? Can customers find the information that they are looking for quickly and easily? Is your contact information clearly displayed on the site? These types of questions will give you some insight into areas where you may be able to improve.



2. Decide what you want to achieve. 

The only way to reach your goals is by clearly defining them. Set solid, achievable objectives. Don’t forget to write down the indicators that you will use to tell whether or not you have reached your goals. A good online lead generation service is Lead Generation Ireland.

3. Decide if you are going to do it yourself or hire an outside company. 

As a general rule of thumb, you will get better results working with an SEO company rather than trying to optimize your site on your own. They tend to stay up-to-date with all of the latest techniques, which can make their efforts a lot more effective.

At the same time, however, SEO services are expensive. If you don’t have the budget to hire a pro, there are plenty of steps that you can take on your own to improve your site.

4. Choose the specific areas that you want to work on. 

For instance, you may want to focus on developing new content, researching keywords, or improving the loading speed of your site. Make a list of real, actionable steps that you can take toward each of these goals. Then, focus on each area individually, following these steps until you have completed them all.

As long as you take these simple actions, you should be well on your way to creating a successful SEO strategy for your business.

iPhone Basics Tutorial

Image and video hosting by TinyPic

So, you finally got that iPhone from Tech Favicon that youíve been wanting for so long, but as soon as you sit down to work it, you realize itís not easy just like your

new gaming laptop. If you were not using an iPhone before and you are just now familiarizing yourself with the iOS or Appleís operating system, then itís okay to feel a little bewildered.

And that is why we are here, to help you navigate the cool iPhone, learn how to use the apps and understand what your phone can do as well as what it cannot. Sit back and letís dive into it now.

Using the Gestures

There are plenty of phrases that come with operating the iPhone such as pinch, swipe and flick. Hearing this for the first time sounds like a foreign language but they are easy to get the hang of once youíve tried them a few times. Letís look at a few below.

Tap. This is similar to the clicking you do with your computer mouse. It lets you select the app you want or use the menu as well as selecting a choice. Tap is the basic form of controlling the iPhone.

Double Tap. Again, just like double clicking the mouse on your computer. With the double tap, you can zoom in and zoom out quickly. You can also use this function to control third party apps.

Tap, Hold and Drag. This comes with plenty of functions. You can move an app to whichever position on your screen that you like.

You can also delete the app with the tap and hold. A written prompt will appear giving you the option of deleting.

Another function is when you want to highlight a text. Tap on the text and drag the cursor to where you want the highlight to reach. You can then delete the text or copy and paste it somewhere else.

Flick and Swipe. The difference between the two is that a flick is quicker than a swipe. Swiping involves you using your finger to navigate the screen by dragging it up down, left or right. You will be able to move from one home screen to the next as well as navigating through certain apps such as photos. A flick simply moves everything faster.

Pinch. This function allows you to zoom in or out. Simply place your index finger and thumb together on the screen and separate them to zoom in and bring them together to zoom out.

Rotate. Simply place two fingers on the screen and move them anti-clockwise or clockwise depending on what you are doing.

With these tips you can work your iPhone like a pro.

Get a Glimpse of the Latest Web Design Trends

Trends are the changes that happen in every creative field and web design is no different. Born of innovation and experimentation, the trends are the driving factors for change that push an industry forward for a much better future.Google trends

The web is basically a unique environment that’s constantly evolving and changing and with this in mind, here are the latest web design trends you must be aware of or expect to go viral:

More Brands Will Adopt Mobile-First Approach

As its name suggests, the mobile-first design is actually the procedure of designing for mobile and working up to bigger ones. This mobile-first approach to design is not new and has been around for several years now. Today, more and more companies are realizing the significance of having a website that delivers content effectively on smaller screens and rushing to get onboard.

Mobile web design

Visuals and design aside, the mobile-first model, as well as the restrictions it brings, is a beneficial way for brands to consider their core content. Experts predict that they anticipate to seeing more websites to take a more thoughtful approach to delivering content to the smaller screens instead of mobile design being just a thought to desktop build.

Widespread Use of Rapid Prototyping Tools

Even if this isn’t a design trend, rapid prototyping tools are one of the helpful breakthroughs to hit the world of web design and definitely a must-have tool for any UX, UI, and web designer. Rapid prototyping tools from the services including Marvel, InVision, Webflow, and UXpin enable the designers to create working high and low fidelity prototypes of websites quickly. Most of these also allow anyone to design in the browser and launch the website itself right from the tools.

Implementation of Highly Responsive Design

Everybody might be concentrated with mobile first, yet what they don’t know is that responsive design should also be one of their main priorities. Even if responsive design is something that has been around for years, what you predict to see for years is a bigger uptake in several brands, both small and big, who are building responsive-based websites.

For people who aren’t knowledgeable about responsive design, it is an approach to build a website using the CSS media queries and some flexible layouts or grids to make a dynamic or single website that adjusts and re-jigs the content to best display on different sized devices. This works hand-in-hand with the mobile first and the mobile first designs the look, and the experience, and responsive implements this.

This company is an expert in the implementation of said systems.  http://www.368durham.com

Authentic Photography

Photography in web design

Photography is a huge aspect and will always be a mainstay when it comes to web design, yet people also desire for authenticity from the brands they know and they use a stock, canned photo once they see one. Designers and brands will be thinking more carefully about the imagery they utilize on the website, hiring some professional photographers to take shots that frame them in the way they like to be seen. However, it will probably be a long time before much of the cringe-inducing and cheesy stock photography disappears completely, yet expect to see this fall off quickly.

All The Facts

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam a nisl imperdiet, placerat leo sed, bibendum erat. Ut at turpis cursus nisl imperdiet pharetra sit amet nec mauris. Maecenas pellentesque felis eu posuere varius. Duis a sagittis augue. Mauris eu congue sem. Aenean semper pulvinar lectus, sit amet eleifend velit porta non. Maecenas elit sem, finibus vel efficitur facilisis, facilisis nec ex. Sed aliquet iaculis tellus, et pellentesque lorem sodales at. Cras eu metus eget nibh porta fermentum semper quis est. Proin dapibus, odio varius aliquam sagittis, justo leo blandit sem, non gravida lorem est in nulla. Sed aliquet turpis sit amet nibh congue, nec tempus risus ullamcorper. Proin ac nulla eu enim tempus scelerisque in id purus. Donec turpis libero, laoreet eu purus vel, eleifend condimentum mi. Nullam vitae augue ut neque interdum lacinia ac at est. Nulla a molestie lacus. Duis porta nisi lectus, nec varius est egestas in.

Proin eu pellentesque felis. Duis pellentesque ipsum in risus porta, nec scelerisque ex interdum. Duis tincidunt pretium magna ut eleifend. Sed tristique porta diam, sed pellentesque nibh lobortis in. Fusce ut purus vitae mauris semper dictum non et velit. Duis non enim leo. Donec varius magna non sagittis suscipit. Donec ut odio nunc. Quisque ac mattis odio. Duis convallis dui quis sollicitudin facilisis. In hac habitasse platea dictumst. Praesent et metus sit amet neque feugiat blandit. Suspendisse tristique tellus et orci ornare molestie. Integer libero libero, aliquam pellentesque erat eu, dignissim sollicitudin sem. Sed molestie sapien id luctus ornare.

Pellentesque ullamcorper sapien erat, eu pellentesque libero venenatis dapibus. Cras quis nulla ipsum. Donec et massa in libero tempus luctus at at lorem. Maecenas eleifend est eget lorem tempor efficitur. Fusce ultrices laoreet ultricies. Donec sed enim iaculis, vulputate dui vel, ultrices sem. Quisque porta mi sapien, vel interdum orci suscipit a. Donec scelerisque eros et dapibus aliquet. Vestibulum lacinia euismod mi non gravida. Morbi ullamcorper luctus tortor et efficitur. Quisque accumsan felis tellus.

Donec rutrum accumsan ligula, a feugiat leo elementum sed. Integer ornare efficitur libero et cursus. Duis eu interdum tellus. Quisque at enim hendrerit, luctus felis eu, tincidunt odio. Proin aliquet orci est, nec pretium lectus bibendum quis. Cras porta, velit ut dapibus varius, lorem felis vehicula lectus, sit amet ultricies odio tellus non velit. Aenean volutpat urna erat, vitae congue quam efficitur quis. Sed porttitor varius ultrices.

Quisque imperdiet erat et luctus fringilla. Ut ultricies arcu ut massa convallis ultrices. Suspendisse nec posuere erat, lacinia lacinia urna. Morbi ac fermentum ex. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Praesent in tempus velit, quis maximus velit. Quisque sapien sapien, molestie tempor diam nec, pellentesque porttitor odio.